Where the census boundaries run out
You pull the enumeration areas, lay the population grid over them, then put your coverage footprint on top and read off what is uncovered. The boundaries date from the last census. The grid shares a count across its cells, so it shows people in a cell with no roofs and nobody where a village went up since.
So you open the base map beside it and fix the worst cells by hand before anything goes into the ranking, and the ranking goes into a bid.

